Rotorua District Council Economic Development Unit
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Below is a list of useful Publications of Destination Rotorua Economic Development in relation to the Economic status of the region.

  • Rotorua Skills 2008 Survey Click to Download ReaderThe aim of the research was to work with Rotorua employers to assess the current and future employment skill pressures and shortages across the Rotorua District and establish actual existing vacancies.
  • Rotorua Skills 2009 SurveyClick to Download ReaderThe Rotorua Skills 2009 Survey was commissioned in October 2009 by Destination Rotorua Economic Development UnitThe aim of the research was to work with Rotorua employers to assess the current and future employment skill pressures and shortages across the Rotorua District and establish actual existing vacancies.
  • Film Friendly Protocol: Click to Download Reader Destination Rotorua Economic Development act as the film office for the Film Volcanic Region ( ) supporting the Film Friendly Protocol which is a document of understanding that states this region will make Filming accessible and effortless for companies wishing to film in the region. Council Mayors within the Film Volcanic Region signed the Film Friendly Protocol in 2005/06 in an agreement between the Councils and Film New Zealand.
  • Transport Demand Management (TDM) Click to Download Reader (1.8 MB)
    The planning for TDM is set out in Council’s ‘Rotorua Transport Strategy’.
    It is about providing people with options for travel, other than constructing more roads. Reducing the demand for more roads will save money and provide a more sustainable outcome for the city. It is mainly about enabling travel that reduces reliance on inefficient use of motor vehicles.
  • RECREATIONAL USE OF WHAKAREWAREWA FOREST Click to Download Reader (Mountain Bike Report 2007- size 1,8MB 165 pages)
    This report was commissioned to gauge both the impact that the forest has on Rotorua and to determine further the sustainability of the forest as a valuable local and national resource for growing and cementing Rotorua as the place to work, live, invest and play.
  • CBD Revitalisation Strategy Click to Download Reader Full Document (This document is 3MB in size 67 pages)
    This is the full CBD Revitalisation strategy.
    It outlines the concept of a shared vision for the Rotorua CBD. This document is in draft form as it is still subject to a series of input from various sections of the Rotorua business community
  • Strictly Business August 2010 Click to Download Reader  
    The official monthly newsletter of Destination Rotorua Economic Development - Highlighting the economic performance of the district.
  • Rotorua Economic Profile Click to Download Reader(Sep 2008)
    More than six centuries ago the Te Arawa people moved inland from the Bay of Plenty coast and settled in the Rotorua area near the centre of the North Island. Today, Rotorua is a multi-cultural District of 67,800 people (June 2004). The District is centred around a thriving city on the southern shore of Lake Rotorua, and extends to include a number of rural and lakeside communities. Residents and visitors enjoy the area’s many natural attractions, including geothermal activity, forests, beautiful parks and reserves, and 14 freshwater lakes. Rotorua’s people take pride in their District, their sense of hospitality, and their sporting and cultural achievements.
    Back issues of our monthly newsletter.
  • Bright Economy Economic Strategy Click to Download Reader
    “BrightEconomy” is about building on the Rotorua experience with its unique combination of geothermal activity, significant landscapes, lakes, culture, climate and central location providing an ideal environment for successful service, industrial and primary sector businesses to do well in and support a thriving community.
  • Economic Wellbeing report 2009 Click to Download Reader (Aug 2009)The Rotorua District has an estimated aggregate output of around $2,900 million per annum with forestry and agriculture and their associated processing as well as tourism making the largest contributions. Labour force participation in the District has increased substantially over the past decade, but has slowed and unemployment has increased over the past 12 months. Rotorua’s occupational profile is gradually changing, with fewer agricultural workers and increased numbers of manufacturers, professionals, teachers, and other service occupations.
  • Employment Skills Strategy Click to Download Reader (Feb 2004)
    Over the past two years, skill shortages have emerged at both local and national levels as New Zealand experiences a sustained period of economic growth and relatively low levels of unemployment.
  • Rotorua Retail Strategy Click to Download Reader (Jul 2005)
    This retail strategy is intended to be a concise document with a focus on action and implementation, which includes timeframes and estimated costs. It is not a lengthy report. The strategy is designed to engage the community, particularly the business sector to help shape future policy.
  • Business Confidence Survey June 2010  Click to Download Reader This report briefly outlines the results of surveys of businesses and the public in the Rotorua District. These surveys are undertaken six monthly. Although the business and public surveys were conducted separately, they were undertaken over the same time period. Nationa business confidence results are also provided, courtesy of the National Bank.
  • Supplementary Building Stats Jan 2004 - Sep 2004 Click to Download Reader
    These are the Building Statistics not included with those newsletters, all other building consent information is attached at the end of each Strictly Business Newsletter.

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