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Tourism in Rotorua Live, Work, Invest and do business where the rest of the world comes to play!
Rotorua is one of the leading leisure destinations in the country. More than one third of all international tourists visit the Rotorua District. Geothermal attractions remain a strong part of the District’s tourism industry, but the range of activities and attractions has diversified over recent years in order to remain competitive in the national marketplace. This reflects an ongoing shift in the focus of tourist demand away from traditional attractions and towards more “adventure” or “hands-on” type attractions. The tourism industry in Rotorua is also a major contributor to the District’s that’s one in five people employed in the industry. Almost 2,500 Rotorua residents are employed in the accommodation, café and restaurant sector alone. Visitors to the region spend around $400 - $440 million per annum, which has a large flow on effect.
Tourism growth is forecast to continue and expenditure to substantially increase over the next 5 years. This sector is well supported by the development of the Destination Rotorua Visitor Industry Strategic Plan which has assisted to shape the future of the Rotorua Visitor industry product over the next 5 -10 years, the implementation of this plan is well supported by the Destination Rotorua Tourism Marketing Business Unit of council along with support and guidance from the Rotorua Tourism Advisory Board. On an average day in Rotorua:
A full version of this report can be found at: Tourism New Zealand download zone.
“Most national tenants view Rotorua as a high priority location for investment in New Zealand, mainly because of our high tourist infrastructure and forestry sector which seems to attract all the main national companies to Rotorua”. Ray Cook, owner, R&B Consultants
“Rotorua has just so much to offer….the diversity of the economy provides a sound base for business investment and a wide range of employment opportunities. Quality educational, health and social services back all this up. Add in Rotorua’s special place as the heartland for Maori Culture and lifestyle, and Rotorua just has something for everyone.” Grahame Hall, QSO JP, Ex-Mayor of Rotorua
To see more about business investment in Rotorua follow the links below:
District Overview
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