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Rotorua Perception Survey
(Invest and do Business)
1. When thinking about Rotorua, what are the first three things that come to mind?
1 st thing about Rotorua:
2nd thing about Rotorua:
3rd thing about Rotorua:
2. When thinking about Rotorua as a place to set up business and/or invest in. How do you feel about each of the following?
Geographic location (proximity to other places ie domestic markets): 5 Excellent
  4 Good
  3 Average
  2 Poor
  1 Very Poor
  Unknown
Economy: 5 Excellent
  4 Good
  3 Average
  2 Poor
  1 Very Poor
  Unknown
Business environment: 5 Excellent
  4 Good
  3 Average
  2 Poor
  1 Very Poor
  Unknown
Safety: 5 Excellent
  4 Good
  3 Average
  2 Poor
  1 Very Poor
  Unknown
Cost of setting up business / investing: 5 Excellent
  4 Good
  3 Average
  2 Poor
  1 Very Poor
  Unknown
Business support (ie Chamber of Commerce Rotorua District Council): 5 Excellent
  4 Good
  3 Average
  4 Poor
  1 Very Poor
  Unknown
Business opportunities: 5 Excellent
  4 Good
  3 Average
  2 Poor
  1 Very Poor
  Unknown
Legislation/compliance (ie is RDC business friendly?): 5 Excellent
  4 Good
  3 Average
  2 Poor
  1 Very Poor
  Unknown
Labour Force: 5 Excellent
  4 Good
  3 Average
  2 Poor
  1 Very Poor
  Unknown
Weather/climate: 5 Excellent
  4 Good
  3 Average
  2 Poor
  1 Very Poor
  Unknown
Tourism industry: 5 Excellent
  4 Good
  3 Average
  2 Poor
  1 Very Poor
  Unknown
Specify any Comments you wish to make:
What perceptions do you have about investing in Rotorua?: Extremely Positive
  Positive
  Average
  Negative
  Extremely Negative
Please state reasons for your investment perception?:
What perceptions do you have about setting up business in Rotorua?: Extremely Positive
  Positive
  Average
  Negative
  Extremely Negative
Please state reasons for your business set up perception?:
What perceptions do you have about living in Rotorua?
Housing (affordability quality): Extremely Positive
  Positive
  Average
  Negative
  Extremely Negative
Education (quality): Extremely Positive
  Positive
  Average
  Negative
  Extremely Negative
Lifestyle (social cultural sports): Extremely Positive
  Positive
  Average
  Negative
  Extremely Negative
Access to amenities: Extremely Positive
  Positive
  Average
  Negative
  Extremely Negative
Access to outdoor environment: Extremely Positive
  Positive
  Average
  Negative
  Extremely Negative
What would assist you in making a decision to invest and/or set up business in Rotorua District? : Pamphlet/booklet/publication
  DVD/video
  Profiles of business successes
  Website
  Personal contact with economic development unit
  Investors’ ‘tour’ of Rotorua
  Personal contact with current Rotorua investors
  Other (please specify)
Other factors on deciding to invest and/or set up business in Rotorua District? :
Are there any personal reasons for not considering Rotorua as a place to invest and do business?: Yes (Please specify)
personal reasons for not considering Rotorua as a place to invest and do business?:
  No (Please continue to the next question)
Wage rates: Extremely Positive
  Positive
  Average
  Negative
  Extremely Negative
Career progression: Extremely Positive
  Positive
  Average
  Negative
  Extremely Negative
Transport links to city (ie road air): Extremely Positive
  Positive
  Average
  Negative
  Extremely Negative
Roading: Extremely Positive
  Positive
  Average
  Negative
  Extremely Negative
Business environment: Extremely Positive
  Positive
  Average
  Negative
  Extremely Negative
If you could undertake three things to improve Rotorua as a good place to live work and learn:
what would you do? (Please list ideas and reasons).
Lastly, we have some questions to ensure we have a cross-section of respondents
What industry do you usually work in?: Agriculture/Horticulture
  Fishing/Forestry/Logging
  Mining/Quarrying
  Manufacturing
  Electricity/Gas/Water
  Communication services
  Business services
  Retail trade
  Construction
  Government agency
  Education
  Tourism/Hospitality/Accommodation
  Wholesale trade
  Other (please specify)
Other Industry:
Gender: Male
  Female
Please select your age group : 16-20
  21-29
  30-39
  40-49
  50-59
  60-69
  70 +
  Not supplied
Which of the following best describes where your business is located?: Auckland/Northland
  Canterbury
  Otago
  Wellington
  Waikato / Bay of Plenty
  West Coast
  Hawke’s Bay/Gisborne
  Marlborough / Nelson / Tasman
  Taranaki / Manawatu / Wanganui
  Southland
  Overseas (please specify)
Business Location overseas:
  Other (please specify)
Business Location Other:
How long has your business been operating?: Less than 1 year
  1-3 years
  4-5 years
  6-10 years
  11-15 years
  16-19 years
  20 years +
  Not disclosed
  

 

 




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