Rotorua District Council Economic Development Unit
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Rotorua, New Zealand’s Destination of Choice

Central location. Where else in the world can you reap the benefits of living in close proximity to almost half of New Zealand’s population with the convenience of living in a city with an affordable lifestyle, the freedom and access to a multitude of inexpensive leisure activities, while living in one of the world’s most visited destinations.

Rotorua is quite literally in the centre of New Zealand’s North Island. Four state highways converge on the city and Rotorua Regional Airport, just 10 minutes drive from the city centre, is served by the country’s key domestic airlines.

Living in Rotorua means you can take advantage of the pristine natural environment every day. Fish or swim in one of the district’s many lakes before work, or perhaps a walk or run in the forest after work is more your style. There’s no need to rush, it’s only a 15-minute drive across town. You’ve got plenty of time to enjoy all that’s on offer including mountain biking, natural spas, geothermal activity and so much more.

The lifestyle is easy and very affordable. The pace is slower and people work to live and enjoy themselves, not to just pay the mortgage. You can still live lakeside, in the suburbs, the inner city or in the countryside at more affordable rates than most other parts of New Zealand. Rotorua also enjoys a strong rental market that you can take advantage of while you contemplate the lifestyle of your choice. 
Rotorua also enjoys a strong rental market that you can take advantage of while you contemplate the lifestyle of your choice.
And because Rotorua’s so popular with visitors from around the world, there is always something happening.
From outdoor activities – Rotorua hosts the World Mountain Biking Championships in 2006 and the British and Irish Lions opened this year’s rugby union tour here in June – to cosmopolitan dining in one of the city’s 60 award-winning restaurants and cafes; there are loads of different things to do. Rotorua has more than 300 clubs and organisations representing everything from arts and crafts to health, service and the community, as well as a variety of sports and leisure activities, and more than 2,000 events take place locally every year.

Rotorua has a multi-cultural population of almost 70,000. One local employer boasts 34 different nationalities from a base of 380 staff.

With an economic growth rate of around five per cent, Rotorua has plenty of employment opportunities for professional and skilled trades people, as well as a wide range of business opportunities for those who may be looking to own their own business.

An important agricultural and forestry service centre for the surrounding rural district, Rotorua is also a tourist icon attracting more than 3 million visitor nights each year. Tourism, forestry, manufacturing and retailing are the main areas of employment.

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