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The BrightEconomy Strategy is the Rotorua regional economic development strategy, developed in 2004 through a comprehensive program of research and consultation with key Rotorua business people and organisations and was launched in May 2005 at the Rotorua Economic Forum 2005.
The plan allows for a more strategic, focussed and co-ordinated approach to public and private sector funding of Rotorua’s economic development, from a local, regional, central government, and industry perspective.
The key outcome of the strategy was the establishment of the BrightEconomy Advisory Board with a brief to drive the implementation of the Rotorua BrightEconomy Strategy. The board has four key roles of leadership, communication, advice & evaluation and facilitation.
The main purpose in establishing the Board is to ensure ownership and anchoring of the strategies, and action implementation with the business community, and for it to act as an advisor to the Council in particular Destination Rotorua Economic Development.
The Strategy has five themes:
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Adding Value to the Economy: -
Broadening and deepening the economy to extend opportunities, particularly in the tourism, forestry / wood processing and agricultural sectors.
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Dynamic Place: -
Creating a dynamic environment to attract and retain residents, visitors, investors and business.
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Business Environment: -
Establishing an environment in which sustainable economic development can occur.
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Education & Skills: -
Encouraging skilled workers to remain in the region and adopting methods to “up skill” and educate the local community.
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Building Networks & Growing Capacity: -
Developing the structures, partnerships and networks that will produce results across the entire strategy.
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